“Everybody is embracing this transformation” || Daniel Shapiro, Vice President of Automotive, NVIDIA

Daniel Shapiro is originally from Southern California, but has long lived and worked in the northern part of that state - the Bay Area and Silicon Valley - and says even in his current position at NVIDIA, a company with tens of thousands of employees, he feels almost like he’s working at a startup, surrounded by entrepreneurial spirit and new ideas all the time. Daniel’s background includes a BS in electrical engineering and computer science from Princeton University and an MBA from UC Berkeley.

On this episode, Daniel speaks with Derek D about the trending concept of “software-defined vehicles” and NVIDIA’s forward-thinking approach to the future of driving, why long-haul trucking and last-mile delivery alike are great applications for autonomous vehicles, and why the current changes in the automotive industry are directly analogous to the smartphone revolution. Plus, he discusses the need to update old methods of machine learning for real-life road conditions, the staggering processing power advances that will be made in cars’ onboard computer systems, and more.

Daniel Shapiro | NVIDIA DRIVE

Episode Highlights:

• How the same forms of processing across a variety of sensor types can be recombined for new applications
• Why many automotive technology companies have escaped most of the industry’s microchip supply woes
• The strange, even paradoxical phenomenon enabled by over-the-air system updates
• The trend towards centralization of onboard computer systems in vehicles, and why it’s the antidote to Daniel’s concerns about complexity growing out of control

“Whether we’re actually replacing the driver, like in a robotaxi, or improving driver safety… there’s a massive amount of processing that needs to take place.” 

— Daniel Shapiro

|| Dealer News Today is a DCG Media production