How to sell a car before it hits the lot | Steve Zabawa, Co-Founder, Rimrock Auto Group and WebBuy.com

Steve Zabawa began pursuing digital car sales as early as 2012. He’s the co-founder of both Rimrock Auto Group (Billings, MT) and WebBuy.com — an online auto retailing tool that integrates with dealers’ websites so they can buy and sell inventory from anywhere, at any time.

On the Season 2 finale of DNT, Zabawa and Derek D discuss sales during COVID, online retail, the chip shortage, the current state of acquisitions, electric vehicles, and more.

He has a knack for nailing the sweet spot between supply and demand, and if you’re in automotive sales, this conversation is sure to give you perspective on navigating the current and future realities of the auto industry.

Interview Highlights:

• The advantage of selling cars upstream, online (before they hit the lot)
• Stories of how some of the country’s top dealership owners adapted to the COVID-19 pandemic
• Why the chip shortage is worse than COVID for auto dealerships, and how its effects trickle into other aspects of the dealership business.

“There’s never been more private equity money, more public money, and more auto group money out there to buy. It’s really amazing how many people want to buy a store right now.”

 — Steve Zabawa