If you’re not embracing data, you might want to think about the dealer down the street who is.
Today, Derek D talks with two automotive data experts. Tracy Fred is Vice President of three Cox Automotive brands: Dealertrack DMS, VinSolutions, and Xtime. Elton O’Neal is Cox Automotive’s Senior Director of Data Strategy.
Together, they flesh out the case for why data is now paving the path forward for sales in all markets, including the automotive industry.
“Every consumer out there wants a personalized experience, and leveraging data allows dealers to deliver that personalized experience.”
— Tracy Fred
VinSolutions integrates all your dealership’s systems and gives you a single view of your consumer. VinSolution is designed both by tech developers who know how to create powerful technology and by automotive dealers who know what it takes to sell cars every day.
| Dealer News Today is a Dave Cantin Group – Cox Automotive partnership