Dealer News Today Podcasts

The Data Bill of Rights | Tracy Fred & Elton O’Neal of Cox Automotive

April 13, 2021 Dealer News Today Season 2 Episode 19
Dealer News Today Podcasts
The Data Bill of Rights | Tracy Fred & Elton O’Neal of Cox Automotive
Show Notes

If you’re not embracing data, you might want to think about the dealer down the street who is.     

Today, Derek D talks with two automotive data experts. Tracy Fred is Vice President of three Cox Automotive brands: Dealertrack DMS, VinSolutions, and Xtime. Elton O’Neal is Cox Automotive’s Senior Director of Data Strategy.     

Together, they flesh out the case for why data is now paving the path forward for sales in all markets, including the automotive industry.     

Interview Highlights:     

  • What is the difference between open and closed approaches to data, and how are dealerships now benefiting from an open approach?   
  • How can startup companies help dealerships not only access but also interpret data, to help make decisions that lead to greater ROI?   
  • Why is any big picture of data more valuable than the sum of all its parts?     

“Every consumer out there wants a personalized experience, and leveraging data allows dealers to deliver that personalized experience.”   

— Tracy Fred     

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Episode Sponsor:     

VinSolutions integrates all your dealership’s systems and gives you a single view of your consumer. VinSolution is designed both by tech developers who know how to create powerful technology and by automotive dealers who know what it takes to sell cars every day.     

| Dealer News Today is a Dave Cantin Group – Cox Automotive partnership