“There are two questions buyers ask…” | w. Bob George, Dealer.com & Brett Pomerantz, Cox Automotive

“What car?” and “What dealer?” This past year, the “what dealer” question has become far different, and today’s guests are uniquely equipped to address this change.   

Brett Pomerantz grew up living and working around his family’s dealership business. That experience now combines with a degree in Digital Media & Marketing to inform his position as Senior Director of Digital Retailing at Cox Automotive.

Bob George studied to become an architect, but fell into automotive journalism and eventually his current role—Associate VP at Dealer.com. Bob explains how a degree in Architecture applies to the auto industry, and much more.

Interview Highlights:   

• What is Connected TV, and how is it combining the power of digital marketing with tv advertising?   
• What’s the difference between an average dealership website and a complete digital storefront (and which do you have)?   
• How do you determine what is the next right step to take in any marketing effort?     

“The best digital retail product is the one you actually use.”   

— Bob George     

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Episode Sponsor:   

Dealer.com — Dealer.com delivers the expertise and the technology, backed by a deep understanding of consumer behavior, to help dealers build comprehensive and profitable digital storefronts.