Kevin LeSage’s career has been a dovetailing of two passions—cars and data—that have led him to his current role as Director of Digital Marketing at Autotrader. Today on DNT, Kevin joins Derek D to tell the backstory of his career, and what he’s doing today to transform sales at automotive dealerships.
Kevin digs deep into his digital marketing expertise to relate how, as an auto dealer, you can optimize data across multiple platforms and build custom digital marketing campaigns to funnel quality prospects onto their websites and into their dealerships.
“My job is to make understanding your marketing efforts and your targeting much easier to take action on.” —Kevin LeSage
AutoTrader — Your ulitmate online tool for new, certified pre-owned, and used vehicle sales. AutoTrader makes the process of buying and selling easier, and gives you more control than ever before.