Dealer News Today Podcasts

“Get dirty with data” | Digital Marketing w/ Kevin LeSage of Autotrader

February 25, 2021 Dealer News Today Season 2 Episode 12
Dealer News Today Podcasts
“Get dirty with data” | Digital Marketing w/ Kevin LeSage of Autotrader
Chapters
Dealer News Today Podcasts
“Get dirty with data” | Digital Marketing w/ Kevin LeSage of Autotrader
Feb 25, 2021 Season 2 Episode 12
Dealer News Today

Kevin LeSage’s career has been a dovetailing of two passions—cars and data—that have led him to his current role as Director of Digital Marketing at Autotrader. Today on DNT, Kevin joins Derek D to tell the backstory of his career, and what he’s doing today to transform sales at automotive dealerships.   

Kevin digs deep into his digital marketing expertise to relate how, as an auto dealer, you can optimize data across multiple platforms and build custom digital marketing campaigns to funnel quality prospects onto their websites and into their dealerships.     

Interview Highlights:

  • How Kevin and his team can predict, with over 85% accuracy, which brand an online car shopper will ultimately buy
  • Current insights on Search Engine Optimization, Analytics, and other areas of Digital Marketing as they relate to automotive sales
  • An analogy that ties automotive dealerships to fast food restaurants (hint: it’s about options)

“My job is to make understanding your marketing efforts and your targeting much easier to take action on.”     —Kevin LeSage

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Episode Sponsor:

AutoTraderYour ulitmate online tool for new, certified pre-owned, and used vehicle sales. AutoTrader makes the process of buying and selling easier, and gives you more control than ever before.

Show Notes

Kevin LeSage’s career has been a dovetailing of two passions—cars and data—that have led him to his current role as Director of Digital Marketing at Autotrader. Today on DNT, Kevin joins Derek D to tell the backstory of his career, and what he’s doing today to transform sales at automotive dealerships.   

Kevin digs deep into his digital marketing expertise to relate how, as an auto dealer, you can optimize data across multiple platforms and build custom digital marketing campaigns to funnel quality prospects onto their websites and into their dealerships.     

Interview Highlights:

  • How Kevin and his team can predict, with over 85% accuracy, which brand an online car shopper will ultimately buy
  • Current insights on Search Engine Optimization, Analytics, and other areas of Digital Marketing as they relate to automotive sales
  • An analogy that ties automotive dealerships to fast food restaurants (hint: it’s about options)

“My job is to make understanding your marketing efforts and your targeting much easier to take action on.”     —Kevin LeSage

-----     

Episode Sponsor:

AutoTraderYour ulitmate online tool for new, certified pre-owned, and used vehicle sales. AutoTrader makes the process of buying and selling easier, and gives you more control than ever before.