Today’s episode is about clarity of information—and how it helps customer confidence. In an industry where customers can feel intimidated by transactions, high levels of information and transparency—around pricing, vehicle history, service, etc.—can dissolve fear, build trust, and create more sales.
Derek D is joined today by Juan Flores — Senior Director of Product Management at Kelley Blue Book, and Jade Terreberry — Director of Dealer Sales Analytics for Cox Automotive. Their expertise on information and decision making, both on the consumer and dealership side, dovetail into a thorough picture of the importance of information in sales.
“It all comes back to the consumer expectations and the consumer desire for price transparency.” — Jade Terreberry
Kelley Blue Book — KBB has been the industry standard in used car pricing and transparency for decades. Our resources bring automotive consumers and dealers to the table, equipped with the information and trust they need to move a deal forward.