Starting when he was 18, Joe Cardinale was hooked on the business of selling cars. He opened a dealership of his own for the first time in 1980, and now Cardinale Auto Group has 22 locations throughout California, Nevada, and Arizona, and the family-owned and operated business is planning to open several more soon.
On this episode, Joe Cardinale chats with Derek D about his near-lifetime of experience in the automotive industry and how that has led him to react to the rapid changes of recent years. He also opens up about hiring - and firing - family members, Cardinale Auto Group’s responsibility to their nearly 1,000 employees’ families, how he manages to fit in two workouts during a working day, and more.
Episode Highlights:
“Once you learn sales, it’s a fun business - you get a game every day and you either win or lose it.”
— Joe Cardinale
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