During 10-plus years in the consumer packaged goods industry, Nathan Fox watched e-commerce go from being a small part of the industry to becoming a major commercial channel. Now years later, he’s seeing the same dynamic play out in the automotive industry.
Nathan, who is Senior Director of Business Development at Cox Automotive, draws on his past experience to inform his current role, helping automotive dealerships obtain the tools they need to sell more cars at better prices—online or in the showroom.
“I always think there’s a strong connection between the product you have on your lot, the way you price it, and the promotional merchandising you do . . . The more that a dealer pulls on those levers in a concerted, holistic manner, the more they’re going to maximize their returns.”
— Nathan Fox
vAuto is a powerful inventory management tool that helps today’s dealers run better than the competition. It is part of Cox Automotive, a world leader in Automotive Industry software, information, and innovation.
| Dealer News Today is a Dave Cantin Group – Cox Automotive partnership