Rita Case has literally spent a lifetime in the auto industry. She was born into one car-selling family, married into another, and now is the president, CEO, and owner of the country’s largest retail auto group that is owned and operated by a woman.
Listen as Rita Case, the CEO and owner of the largest woman-owned retail auto group in America, tells the tale of her lifelong journey in what she calls the “funnest business ever” and her history of innovation and “picking winners.”
On this episode, Rita sits down with Derek D for a whirlwind discussion covering hats, jets, America’s first Hondas, and her pioneering business successes.
Rick Case Automotive Group
Episode Highlights:
“I tell people, when they say, ‘Oh, you were so lucky’ - Luck spells ‘Laboring Under Correct Knowledge’.”
— Rita Case
Dealer News Today is a DCG Media production