We all Need to Be Ready to Pivot || Rob Cochran, CEO, #1 Cochran

45-Year-old automotive brand has seen it all.
With 26 dealerships and over 35 facilities, Rob Cochran, #1 Cochran President, and CEO, has a wealth of leadership and operational insights.

“Building a brand means developing the organizations’ culture, and that culture needs to be one of growth and empowerment.” — Rob Cochran CEO, #1 Cochran

Listen to industry veteran and thought leader Rob Cochran as he espouses the values of building a time-tested brand while being nimble enough to adjust to sweeping and rapid change.

Listen as Derek and Rob take a deep dive into the businesses of a dealership in today’s limited supply world. 

Rob Cochran Bio | #1 Cochran

Episode Highlights:

• 45 years of growth - what’s the secret?
• There is a specific  process to building a lasting  brand 
• How to create a culture of growth and empowerment
• Rob Cochran’s “Rule of 12”
• Using  transparency to compete with the “disrupters” in the industry
• The impact of electric vehicles and digital culture on dealership operational systems.

| Dealer News Today is a DCG Media Production